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History

 

Steve Troy in Real Goods store 1980

 

This experience and realization became the inspiration and foundation for The Sustainable Village. It began as a natural food store called Evergreen in the small, northern California town of Garberville in 1972, a time when concepts like "alternative energy", "appropriate technology", and "renewable energy" seemed pipe dreams at best. There were, by and large , two types of available energy: nonrenewable and primitive. As for technology, utility companies seemed to have cornered the market: you were either on the meter or out of luck.